After opening their e-commerce site and acquiring a few customers, all merchants ask themselves how to increase the turnover of their Shopify store.
How to quickly boost your turnover? How to make more sales? Or invest to increase your revenue? These are recurring questions among many merchants, regardless of the e-commerce platform.
Together we'll see how to answer these questions and transform your Shopify store into an online sales powerhouse.
Invest to generate sales
A little clarification before we begin. To increase your e-commerce sales, you'll need to invest . It doesn't necessarily have to be money, it could be time, but "no pain, no gain." In other words, your e-commerce site won't grow on its own.
It will require an investment of expertise, time, or money—and often all three. You can outsource some of these tasks to Shopify experts like us, or you can do them yourself if you have the time and skills.
What are the levers to boost your turnover growth?
The 3 levers of e-commerce performance
- The acquisition
- The conversion
- Loyalty
You need to work on your acquisition channels, conversion, and retention regularly to increase your revenue. If you don't have the time or skills, you can call on our Shopify experts to take care of it.
How to optimize your Shopify turnover on a daily basis?
Would you prefer to optimize your business yourself first? In addition to working on your SEO and Google Ads, here are some tips for e-commerce retailers.
If you want more, we've compiled a list of 99 tips to optimize your conversion , but here are some important things you can do yourself on a daily basis.
Work on your merchandising
Improving your merchandising will boost your sales . How is this done? Well, merchandising is mainly about offering the right products at the right time.
Working on your homepage, for example, to offer themed products and promotions can increase sales for your Shopify store.
It's easy to imagine that offering down jackets in the middle of July isn't the best idea for a clothing website.
Well, this observation is valid for many types of sites, perhaps with the exception of single-product sites.
Avoid stockouts
Stockouts are a pain for e-commerce retailers and customers alike. You've spent time listing the right products, bringing in a customer, and they can't buy? Okay, you might be able to make up for it if you have a module that allows orders on your Shopify store even if there's no stock. But admit it, it's even better to have stock because otherwise, the estimated delivery times for the customer can seem far off!
Managing your stock well, without ordering too much from your supplier, or too little to avoid stockouts is a real challenge for merchants, even on Shopify.
Work on your product sheets!
The product page is an essential element of e-commerce. With Shopify, you can add numerous photos, videos, formatted content, etc.
In short, it is essential to offer rich and varied content on your product sheets to increase your sales.
This takes time, so it's up to you to make sales forecasts for your products to estimate your room for maneuver and therefore the investments to be made on this product.
This exercise can be difficult for new merchants who have just created their Shopify store. For others, with a little data, it's immediately easier!
You can always add a few arguments to the product sheets, feedback from customers, images of the packaging, unboxing videos, reviews from professional journalists (with their agreement!). Just listing the three strong points of each product on each product sheet of your Shopify site will make a real difference!
Customize your Shopify site and design
You may not have known this, but it is entirely possible to customize your Shopify e-shop . This allows you to match your site to your colors, making it unique and therefore a little more memorable. Personalization is also a good way to boost your site. Indeed, by studying your Google Analytics statistics, you can identify where Internet users leave your site and thus modify or improve it. If you are really a pro, you can even do AB testing on your site to customize it in real time according to your visitors and the tests to be carried out.
And you, how do you get more orders in Shopify?
Also, feel free to tell us in the comments your tips and advice for boosting your turnover on your Shopify e-commerce site so that the community can benefit from them.
