Google Ads et Shopify

Google Ads is certainly the number one network for bringing traffic to an e-commerce site. What's more normal ! Google Ads is the advertising network of the Google search engine. 

With all Google users, it is therefore worth driving traffic to your site. However, it is better to go through a Google Ads expert to avoid unpleasant surprises!

Indeed, for several years, Google has enormously complicated the possibilities of Google Ads. So much the better because it makes more opportunities to target customers and therefore offers a better return on investment for customers.

The counterpart is that it is often necessary to have certifications to know and master all the possibilities of Google Ads to benefit your Shopify site.

How does a Google Ads for Shopify service work? 

If you don't have a Google Ads account yet, we can help you create it and do all the administrative work with Google. Once the account is created, it is necessary to make a connection between your Shopify site and Google Ads. We take care of installing the necessary applications and configuring the product flow between Shopify and Google Ads and adding the tags to your site.

Searching for keywords

The first part of our work will consist in analyzing the interesting keywords to buy to reach your target customers. Many tools help us in this process to find several hundreds, more thousands, see several tens of thousands of keywords according to your budget and your product catalog. 

Creation of campaigns 

Once the keywords have been identified, we can proceed with the creation of campaigns. There are many kinds in Google Ads: local campaigns, "classic" retargeting keywords, etc. 

The goal here is to test as many campaigns as possible to see which can bring you the most revenue and ROI. 

Monthly optimizations and reporting

Our team of Adwords specialists then regularly analyzes all campaign performance and makes adjustments to budgets, keywords and strategy in order to always optimize your income. 

How much does a Google Ads for Shopify campaign cost? 

There is no set minimum or maximum budget for Google Ads. You can spend €10/day to €100,000/day if you wish. Of course, our team is there to advise you and guide you in the optimum budget that should be allocated. 

The advertising budget is directly paid to Google and we take a 15% commission for the management of the advertising budget. 

Make an appointment now with our team to learn more and launch effective campaigns to acquire traffic on your Shopify site.