Vtex

Do you know the cloud-based e-commerce platform ranked in one of the 10 best companies to work for? It is Vtex, this Brazilian company was first established in Latin America in a significant way before conquering the international market. But do you really know this platform?

Vtex what is it?

Vtex is a cloud-based e-commerce solution, available as a SaaS form. Its origin dates back to 2000, the year in which Mariano Gomide de Faria and Geraldo Thomaz decided to create Brazil a company, Vitrine Textile, offering software mainly for the textile sector. However, not seeing the textile industry develop and aspire more and more to technological innovations, the two designers made the choice, in 2005, to propose a global e-commerce solution. In 2007, Vtex obtains his first customer, the supermarket chain Walmart Brazil. This first customer is the beginning of the Vtex story which will then continue to develop, to such an extent that in 2021 the company is listed on the New York Stock Exchange, the largest stock exchange in the world. Today, Vtex is considered the enterprise solution for implement omnichannel strategies.

Today, Vtex brings together 19 offices around the world (Paris, Medellin, Barcelone, Bogota, Bucharest, Buenos Aires, Mexico, João Pessoa, Lima, Lisbonne, London, Milan, New York, Philadelphia, Recife, Rio de Janeiro, Santiago, São Paulo, Singapore), for a total of more than 1,700 employees distributed around the world.

For its operation, Vtex relies on 4 values that it considers essential:

1. Integrity → it is important to honor your word with customers and do what they have been promised
2. Authenticity → Vtex wants to create an environment of freedom within their offices, for them it is important that everyone feels free to be who they are. They have a real approach of inclusion within their teams.
3. Cause transformation, not undergo it → the company is constantly looking for new opportunities and avenues for development, so Vtex will be able to lead its customers to success
4. The commitment → Vtex really wants to engage in the search for new trends in order to always think bigger and thus have a real impact on its actions by responding to the new demands and expectations of their customers. 

Diffusion

Since its international opening, Vtex has succeeded in establishing itself among the leaders of e-commerce solutions already present on the market. Today, according to estimates, there are just over 5,000 online e-commerce sites spread across 38 countries around the world. We are going to present you a selection of live sites using the Vtex platform.

The first site is the car brand's Inglish store Mazda. This great brand has decided to create its e-commerce on Vtex in order to market its products internationally.

 

Then we also have the Mexican site of Coach which is an American company selling high-end men's and women's leather goods. The brand has built its site for Mexico on Vtex because this platform is popular in Latin America, however, its site for European countries is not built with Vtex.

 

And finally, the online store Tommy Hilfiger from Latin American countries. The reason is the same as for the Coach brand, however, we don't know more about the e-commerce solution used for the brand's European sites.

Main features

Vtex is therefore a very complete e-commerce solution that offers many features to meet the needs of the greatest number of consumers. We can segment these functionalities into 5 main categories:

The platform is complete and offers all kinds of features allowing you to build an e-commerce site for B2B or B2C sales, of good quality. It will also allow you to create personalized customer experiences thanks to tools using artificial intelligence.

Vtex allows you to create and set up your marketplace, you will be able to access a database of Vtex sites with which you can connect to sell products. In addition, the dashboard brings together all the information necessary for the implementation of your marketplace

With the Vtex solution, an omnichannel strategy implementation functionality is possible. This strategy allows you to settle on different communication and distribution channels in order to develop your presence in the market.

Vtex owns its development environment. Thus, all developers will be able to find many APIs as well as many elements available in open-source. In addition, your developers have applications to integrate in order to configure and customize your site as you wish.

Finally, the Live Shopping feature will allow you to be closer to your customers. Indeed, as its name suggests, it allows you to make lives on your site in order to present your products, do tests...

Thanks to these different functionalities, Vtex can be used for the development of e-commerce of all kinds. Indeed, it does not matter whether the target of your site is professionals or individuals, you have a variety of tools to help you in your projects. It doesn't matter that you want to create a commerce B2C, commerce B2B, a marketplace, and trade with an omnichannel strategy, you can do anything.

Price

As far as prices are concerned, we do not find no information on the site of Vtex. To obtain prices, it will then be necessary contact them for'get a quote and therefore an estimate of the price you will have to invest.

To conclude, Vtex is an e-commerce solution very popular in Latin American countries but not very widespread in Europe. In France, there are not many resources explaining the whole Vtex platform to you in detail.