Among the various e-commerce solutions on the market, it is impossible to miss Magento ! Indeed, if the platform was able to talk about it very recently for its acquisition by Adobe (which took the opportunity to rename the Adobe Commerce solution), it had already been able to revolutionize the market in 2008, more than 10 years ago. NOW.
On the other hand, if you want to create your e-commerce site , or redesign your website , it is important to carefully compare the different competitors before rushing to this platform. Here is a brief list of serious competitors to Magento…
Salesforce Commerce Cloud
If we know Salesforce well for its other tools, the firm recently acquired an online sales solution with Salesforce Commerce Cloud . This allows e-merchants who so wish to interface more easily with other Salesforce tools, thus allowing a seamless journey for the consumer.
Compared to Magento , Salesforce Commerce Cloud stands out with its framework which seems more robust, in particular because it was built on the basis of its CRM tool, thus facilitating customer relations.
Please note that Salesforces Commerce Cloud projects quickly run into hundreds of thousands of euros and are most often reserved for large, or even very large merchants.
Shopify Plus
While the platform arrived as a real challenger at the start, Shopify Plus quickly established itself as a reference on which we will have to rely in the years to come... Although, on paper, the e-commerce platform seems less complete than an e-commerce solution like Magento, it mainly emphasizes its ease of use. Even if we can consider that it arrived very late on the market, Shopify has largely contributed to democratizing e-commerce in the world compared to Magento.
However, its ecosystem is growing rapidly and it is, to date, the platform that is gaining the fastest support in the hearts of CIOs and web departments for its ease of handling and its commercial performance orientation.
Proximis (Unified Commerce)
Intended for large groups that do not only focus on online sales, Proximis (or Unified Commerce) is a solution that allows managers to streamline exchanges between online sales and in-store sales. Thanks to this solution, IT teams no longer need to integrate a third-party solution to manage inventory, physical stores, or many other aspects that would be essential on tools like Magento.
However, the solution is less financially sound than its large competitors. To see if it resists over time because the investments to be made are simply colossal to be able to keep pace with Magento 2, Shopify Plus or Salesforces.
Silius
The most tech-savvy among you will have heard of Sylius ! Indeed, this platform is highly appreciated by developers, but also by the most creative personalities who do not wish to have design limits. Sylius is what is called a "headless" solution. Concretely, where e-commerce solutions like Magento impose a certain logic to follow for the back-office (administration) and the front-office (the part visible to site visitors), Sylius only intervenes on the back office part. Design teams can imagine more personalized e-commerce sites, without having too many constraints. On the other hand, this advantage can be considered as a disadvantage, because it requires a greater involvement of the teams.
BigCommerce
Positioning itself as an alternative to Shopify, BigCommerce intends to take market share from its competitors! Indeed, this SaaS solution stands out by responding to the friction points that some organizations have with this type of platform. Where competitors like Shopify are considered inflexible (which can also be considered a strength), BigCommerce brings much more flexibility and agility… while remaining a SaaS solution!
Where have PrestaShop and WordPress gone?
If you are very interested in online sales, you are probably wondering why not mention PrestaShop or WordPress among these competitors to Magento. If, for a long time, we could consider that PrestaShop was a serious competitor to Magento, we can say today that the two e-commerce platforms have taken very different paths which make them difficult to compare. The same is true for WordPress , and more specifically with its WooCommerce solution, which is quite limited for selling online.
Conclusion
In conclusion, Magento is one of the major players in e-commerce, but there are also other solutions that can provide greater competitive advantages.
Shopify is a great option for many businesses looking to build a professional and intuitive e-commerce website. Shopify offers a variety of features and services that can help businesses grow and succeed.
