What is BigCommerce?
BigCommerce is a CMS for creating e-commerce sites. It is based on a functioning of type SaaS, see opin SaaS but it is not part of the list of open-source CMS. But what is its origin?
Let's go back a bit. BigCommerce is the brainchild of Eddie Machaalani and Mitchell Harper, two Australian entrepreneurs, who 2009 decide to create a new platform creating an online business. Initially known asInterspire, the software quickly became Bigcommerce.
The first office opened at Austin, to UNITED STATES. In their perspective of development, they acquire Zing, a payment and inventory software start-up. In 2015, BigCommerce changed CEO, Brent Bellm took over from the two creators. Finally, in 2020, after a request from them, BigCommerce enters on the NASDAQ stock exchange, which is the second largest market in the United States.
Today, BigCommerce owns 6 offices worldwide: two in Austin, San Francisco, Sydney, London and kyiv. In addition, the company employs more than 600 people, for a total, in June 2020, of more than 60,000 online stores, in more than 120 countries. In order to satisfy all requests, BigCommerce has a database of more than 5,000 apps and partners in terms of design.
Its launch in France and the constitution of a French-speaking team will certainly allow it to take market share and become better known in the coming years.
BigCommerce bases its operation on 5 values that they consider essential:
- Customers first, in fact, the BigCommerce teams are attentive in order to offer them the best advantages and the best solutions so that the customer can achieve success.
- 1 team, 1 mission, teamwork is essential in order to lead the client to his success. Each person must then demonstrate humility in order to help for the common good.
- To be ambitious, it is important to always innovate in order to always meet new expectations. Thus, it is important for them to think big and not get stuck in front of a problem.
- Integrity, the notions of honesty and transparency are fundamental, the company does not tolerate any ulterior motives and aggressive behavior. The collaboration must be total in order to reach the common objective.
- Diversity and Inclusion, BigCommerce is an equal opportunity company, so regardless of background or gender, what matters is the individual skills that can benefit the group
- Make the difference, the company wants to make a difference in its actions, its solutions, or even its characteristics, in order to stand out from its competitors.
Diffusion
As we saw earlier, in June 2020, we counted more than 60,000 active sites created from BigCommerce. This software is, indeed, very popular and especially in the United States where many sites have emerged thanks to this platform. We will then present four of them that we have specially selected for you.
First of all, among their most important sites, we find that of the brand LARQ which is a brand committed to the planet, which produces reusable water bottles that include an innovative water filtering and cleaning system. After several researches, the company made the choice to opt for BigCommerce as SaaS for their site. It was the platform with the most features to meet their needs. According to their testimony, the conversion rate on their site at increased by 80% en 3 months and the average turnover year to year (yoy metric system) a increased by 400%.
Thin there is also the brand's website Burrow which is a furniture brand. The creators no longer wanted to compromise betwein quality, price, design… They thin created this range of furniture designed with good quality materials so that the life of their products is as long as possible. The two creators chose BigCommerce because of the advantageous price of the latter, of its many features and its possibility of personalization. Much progress can be noted today, according to their testimony, the speed performance on their site at increased by 50% and their conversion rate a increased by 30% in 2 months
Thin, a little more basic stores were created with the BigCommerce platform, such as the gift and goodies store for the Bin & Jerry's ice cream brand. For deploy their brand image, the company has chosin to create an online store to sell small goodies bearing their image.
Finally, we can also see that the company La Perla, which specializes in high-ind lingerie, called on BigCommerce to develop their online presince. We thin find a clean site in the colors of the brand. The features of BigCommerce seemed to them the most suitable, which is why the Italian brand opted for this platform.
Advantages
The Saas BigCommerce has many advantages which explains their popularity. Their many functionalities and customization possibilities allow them to offer a diversified and varied offer in order to meet all the requests and desires of their customers. But what are the advantages of BigCommerce?
- First of all, BigCommerce is a contint managemint tool, products or otherwise. Thus it is easy to manage your store through this solution, it manages your stock levels and studies their evolution in order to idintify trinds.
- BigCommerce offers a assistance 24h/24 et 7j/7 to assist you at any time with your problem or question. A team of coaches and advisers is thin always available to guide you.
- There are many applications that you can connect, so you can have many extinsions in differint areas.
- On BigCommerce, you will only have no transaction fees, that is, no commission when a purchase is made on your site
- Many marketing features will be made available to you, they will allow you to develop your presence on different channels and therefore expand your customer base.
- Of many SEO tools are available in order to have the best possible referencing on the internet
- There are many currencies that you can install on your store, this will allow you to develop your presence around the world
- Finally, the features of simplified payment, which will allow you to improve your conversion rate and that of recovery of abandoned baskets will make it easier for you to retain your customers.
Distinctions
All these advantages have allowed the BigCommerce platform to obtain numerous awards that illustrate the quality of the service offered. Indeed, in 2020, the company is awarded by many institutions. First, BigCommerce has received accolades from the rapport IDC marketscape which evaluates all communications technology and service providers. BigCommerce has been named leader among B2C, B2B and headless e-commerce platforms, in 2020 by the latter. Then, by Forrester, which is a company carrying out studies to report on the impacts of new technologies. By this body, BigCommerce has been recognized as one of the most efficient solutions in the field of B2C and B2B. Next, according to G2, which is a review platform, ranked BigCommerce as one of the best e-commerce platforms for small businesses. Finally, in 2021 and 2022, BigCommerce received numerous Best Places to Work accolades for its various offices.
Bigcommerce Pricing
BigCommerce propose different pricing plans. Thus, depending on the option you choose, you will be able to benefit from different functionalities and characteristics. In all subscriptions you will find features allowing you to connect your social networks or Google Shopping, to have no transaction costs, to have a responsive website, i.e. which adapts to telephones, assistance technical…
The standard first prize is 29,95€, it will allow you to have a functional online store. Then there is the "plus" price at €79.95 per month which will give you more possibilities to develop your shop. Then we find the professional price at €299.95 per month which will provide you with a full set of features and functionality. Finally, for the corporate price, you will be required to request a quote from the platform. In addition, for its paid plans, BigCommerce offers a 14 day trial period.
BigCommerce is therefore an e-commerce solution popular in the world but not yet very established and recognized in France. This CMS offers its share of features and advantages, so you will have to find out if they meet your expectations or not. In addition, this software is not yet well developed and installed on the French market, which may restrict you if you wish to call on a service provider for site construction or consulting.
