Have you ever heard of Big Cartel and its particularity? Big Cartel is an e-commerce solution like there are others. However, this software is intended for a certain category of sellers: those in the artistic field. We will quickly present this software to you so that you know it a little more.
Presentation
Big Cartel is software for creating online stores. It is a software like Shopify or Wordpress but its particularity is that it specializes in the creation of sites for artists, small creators who wish to start selling online.
Its story begins in 2005 and is the brainchild of Matt Wigham, musician and web developer, and Eric Turner, web developer. At the base, Matt Wigham owned his band and in order to market their sounds, he looked for a solution that allowed him to open a site to sell them. Finding no solution, he decides with the support of Eric Turner to create their own software intended for this category of people. Their office is based in Salt Lake City in the United States.
According to Forbes, in 2017, Big Cartel software generated around million in revenue and amassed over 1.5 million users the following year.
Diffusion
According to analytics tool Built With, Big Cartel has around 80,000 active sites from its platform. The Pikka team has decided to present a selection of artist sites from various fields.
First of all, the site of Atakontu which is a Spanish brand whose two managers are artists who create durable clothes that transcribe their artistic creation.
Then, the site of José Antonio Roda who is a Spanish illustrator. On his Big Cartel site, he sells his works of art, whether in the form of posters, t-shirts, or even tote bags.
We also present the site The Feebles Shop which is a site of French designers who have collaborated with brands such as Adidas or Uniqlo. On their site, The Feebles sells personal creations in the form of posters and prints, but also goodies such as balloons or pins.
What we can notice on these sites is that they are very simple and sober. Indeed, there are not many pages, and only the essential, ie the products are highlighted on these pages. This shows that the principle of Big Cartel is to allow all artists to highlight their product in a process of reaching and marketing them to as many people as possible.
Features
Big cartel is therefore a software offering few tools in terms of functionalities and design. Indeed, for example there are customizable themes for free, however, there are not many of them.
Price
In terms of prices, Big Cartel is a platform that is widely accessible and adaptable to the smallest budget. Indeed, if your site has only 5 products or less, then the creation of your site will not cost anything, registration is free. The first paid solution will allow you to market 5 to 50 products and benefit from additional features. Indeed, there is a superior version allowing you to market 50 to 500 products at a price of .99 per month, or a cost of 9.88 per year. This is the biggest offer offered by the software, which remains affordable.
