DNVB: definition and presentation of this new concept

In the online sales world, innovation is never far away! In recent years, so-called "traditional" companies have been forced to adapt to the codes of the web, from VSEs to the largest organizations... Now, Click and Mortar, which consists of working on the online presence (Click) of physical stores (Mortar), is no longer really a new challenge for online retailers, the latter having had no other choice but to adapt or give way to their competitors...

On the other hand, as one trend chases another, Click and Mortar is opposed to a new way of seeing the development mode of a brand or a company... While a brand stood out, in the past, through physical channels, online, when it did not develop its "online" and "offline" presence, this could well change with DNVB brands...

What is a DNVB?

The term DNVB is an acronym for Digital Native Vertical Brand . In concrete terms, it is the exact opposite of what we have seen with Click and Mortar in recent years. Indeed, the principle of a DNVB brand is to think about its digital development from its creation. In other words, even before increasing its network of physical distributors, or even its own local stores, a DNVB will tend to create its online sales store first , but also its presence on social networks.

Although it's not common, most of the time, companies that choose to work with a DNVB brand don't do so by chance. Indeed, a brand that is deployed primarily online doesn't have the same constraints as a "traditional" brand, which explains why DNVB brands are often very innovative.

Why have DNVBs grown in recent years?

Apart from the fact that DNVB brands have been able to appear and deploy themselves in an impressive way in certain areas, it is for a good reason... Indeed, with the development of the web, and more specifically e-commerce solutions like Shopify , it is very easy to start creating such a business.

Indeed, these platforms allow online merchants to focus on their products and services, without the need for technical skills. However, this doesn't mean that creating a DNVB brand should be done without the support of a specialized e-commerce agency.

Finally, unlike more traditional brands, DNVBs have the advantage of being able to test markets that are sometimes very competitive. As a result, this even allows them to accelerate their international development, which is not at all as obvious for a Click and Mortar company.

5 DVNBs to know

Here are some examples of already well-known DVNBs or rising stars to know to get an idea.

Slean

Slean is one of the most beautiful DVNBs of the moment with a product that corresponds 100% to current trends: coworking, teleworking and flex working.

Slean offers desks made in France for new ways of working. And this is a fundamental point of DVNB: offering new products for new uses! No matter the sector of activity

Breathe

Respire is one of the leading brands in cosmetics and natural well-being with the famous phrase "Your body is magic, take care of it" and it works! The site has more than 28,000 customer reviews! (and customers). A real success story.

Thank you Handy

With Merci Handy, candy pink, unicorns, and glitter are on the menu. A beautiful DVNB cosmetics brand with a super young and dynamic image. A real breath of fresh air for working with beautiful products in a joyful universe. That's also what a DVNB is all about: a shift in tone that allows you to explore new brand territories.

Nooance

Yet another cosmetics brand that's a hit on Shopify. In just one year, Nooance has gone from a small startup on a basic Shopify plan to a successful DVNB on Shopify Plus. Sales growth is incredible, the products are innovative, and the technology and premium approach are a hit.

Aluvy

A DVNB in ​​the barbecue sector, is it possible? Yes! All sectors can be reinvented. Aluvy is a beautiful and young brand founded in Lyon in association with a local manufacturer for production. Barbecues made in France, stylish, decorative and adapted to modern lifestyles, it is a beautiful DVNB once again which is exported and makes the made in France shine all over the world.