Having a beautiful Shopify site isn't enough to attract traffic. To climb Google's search results and boost your store's SEO visibility , you need credibility in the eyes of search engines. And that credibility comes largely from backlinks, which are external links that point to your site.
A backlink is a bit like another site voting for yours. The more quality links your site receives, the more Google considers your content worthy of being featured.
The problem? Getting backlinks can seem complicated, especially when you're just starting out. However, there are 100% free and accessible methods for anyone to start building a solid link profile without spending a dime.
In this article, we share 7 simple and effective ideas for getting free backlinks for your Shopify store to boost your Shopify site's SEO today.
And if you want more, you can always contact our team of professionals at Pikka to boost your Shopify SEO !
Create a page on Notion
We already talked about Notion, which has a partnership with Shopify to offer you free credits ($100 all the same), see our article Notion + Shopify = $1000 free!
Here's another great way to get a powerful, free backlink from Notion: Create a page, add some content, and make it public so it's accessible to search engines.
If you're lacking inspiration, you can always have text generated for your site via ChatGPT. And if you're so inclined, you can create a truly beautiful page complete with all the concept blocks. Avoid just adding a link alone without text; it will have less impact.
You can see the result here -> https://pikka.notion.site/Agence-Pikka-e075e4f31a094886b6446f11a30e789a (yes the url is not very pretty but oh well).
Create a profile on Behance
Think Behance is just for graphic designers? You're right! But as an e-commerce business, you can also upload your banner creations, pages, and designs to get noticed by the community. After all, you have an integral part of design in your brand, your website redesign, or your sales promotion.
You can see the result here on my Behance, half personal, half Shopify agency-> https://www.behance.net/benoitgaillat You can't customize the link but it is dofollow!
Create a Telegram channel
This is a great SEO tip: quick and easy, especially to get a lot of backlinks and even have "real" added value: create a Telegram Channel.
So you can do like us and publish an article, like here -> https://t.me/s/frenchcommerce/ but you can also regularly publish news there (your newsletter? your OPs, promos?) and create a real community.
Of course, it's possible to automate all of this with APIs and e-commerce tools like MAKE - Intégromat or Zapier. Ask our consultants for help with these topics.
Create a page on Codepen
What if I told you that in addition to the concept, it was possible to create other pages and just put links? It's possible with Codepen, a website, rather oriented for developers and which offers to be able to play with html, css and JS. Rest assured to make a very simple page with an optimized anchor, you can ask your favorite AI for the code and that's it. If you are not a developer, our team can also do it for you.
Afterwards, you will have a beautiful page like this one and a link to share, ours is https://cdpn.io/Benoit-Gaillat-the-encoder/fullpage/wBMzvbY?anon=true&view=
If you share the "source" page directly, you will have missed the essential part, the link will indeed be . The good news is that you can write a lot of text, links and choose the anchors! It's rare but practical.
Create a public page on Figma.
Figma is a really interesting software for creating images and website mockups. We use it every day at Pikka when redesigning our website. But for some time now, it's been possible to create public pages, a bit like on Behance, to showcase your work. And amazingly, the comment URLs are dofollow.
You can see an example here: https://www.figma.com/community/file/1562114318484144174 (note that you must test in "private browsing / not connected to Figma" version to see them in dofollow.
Create a profile on Product Hunt
Once again, this link-getting tip is free and quick. It would be a shame to miss out! Product Hunt is a tool for "launching" software online. Simply create a profile and fill out the links to benefit from it. There's also nothing stopping you from participating on the platform, which is a true social network, to give your links even more power.
Create a Google site
Add some cool images and voila, publish the site.
Grandma's tip for SEO
Even if you understand that grandmothers don't do SEO, here is still the key that can change everything: link your network pages together and send links from a notion page to Behance, then to another profile to boost the whole thing and create a stronger level two network rather than sending all the links to your homepage.
Please note that all of these great ideas were first collected by kevin-benabdelhak.fr, a web developer! We thank him for allowing us to share his work as a web curator. Feel free to visit his website to discover his work.
