How to find SEO keywords for your E-commerce?

In e-commerce, traffic is often the key to success. More traffic equals more notoriety, more sales and therefore more growth.

How, then, to find SEO keywords for your E-commerce? Of course, traffic is not the only criterion that makes the success of a site, but on the contrary: no traffic = no sales.

In the list of possibilities to create traffic on your site, there are of course paid options such as advertising, but many e-merchants like to do SEO.

There's still this myth that SEO is free, instant, and easy, even though that's changed quite a bit over the years.

However, it remains an excellent way to find a lot of traffic and above all to capitalize on it. The more you invest in SEO and the longer you do it, the more results you will get.

But in natural referencing, to be efficient, you have to target keywords or expressions. That is to say, phrases already used by Internet users on search engines.

A good SEO strategy begins with the creation of a dictionary of keywords (or expressions) to define its targets.

For Pikka, for example, as a shopify agency , we extracted several hundred, even thousands, of keywords and expressions that we arranged in order of strategic priority.

We do this for each of our customers of course, but imagining keywords can be difficult, we often use tools to help us and today we wanted to present 5 of them that can be useful to all e-merchants. If you are interested in SEO, you can also read our article: 5 Shopify SEO Mistakes You Can Fix Yourself

Here are 5 keyword generation tools to boost your SEO!

Topically.io

Finding SEO keyword ideas with Topically is easy! We start with a little known tool for my taste but very practical: topically.io . It's very simple, just give topically a word and it will output phrases or sentences related to that word. This allows you to enrich the vocabulary and lexical domain of your searches in a few seconds.

For example, you can fill in “Shopify” to directly have additional ideas for keywords. In our example we have E-commerce, shops, dropshipping etc… We therefore directly have several themes to broaden our research.

Of course, it is possible to repeat the operation with new keywords and thus create a whole database of keywords.

It is therefore a simple, fast and free tool very suitable for clearing a sector of activity.

OpenAi Chat

Unthinkable to miss OpenAI Chat, which caused a stir in 2022 and reached several million users in a few days. Amazing. So how to use it to get SEO keywords for your E-commerce? Well, just ask him!

Here are three examples of prompts that can help you get a list of interesting keywords for your e-commerce site.

Can you give me a list of 20 keywords to reference if I want to sell wine online?

I now want to sell children's clothing online, can you give me 5 subcategories to create to optimize my seo?

Once again, the time / gain ratio is extremely important to clear a sector of activity that you would not know.

asking franklin

Ask Franklin is a tool a little similar to Topically.io but it has a big advantage: to be able to export the lists of keywords in CSV and to be backed by a kind of content editor which allows you to transform the keywords into article.

Articles can be co-written with an AI and therefore allow good productivity to obtain a maximum of articles more or less easily.

Be careful of course, the goal is not to have self-written articles because that would turn against you after a while.

The advantage of Askingfranklin is that, while still little known, it allows you to find ideas for SEO keywords that are still little used and quite original.

Keysheet

How to find SEO keywords in bulk? Keywordssheet that we could call “ How to transform a keyword into tens, hundreds, even a thousand other keywords and get all that in an Excel or Google Sheet file?” This is using keywordsheeter of course.

This tool, once again very simple, has only one goal: to let you fill in an Excel file with thousands of keyword variations. Ideal for building large, dense bases, even if some sorting will necessarily have to be done afterwards.

To be used to impress colleagues or to do a real documentary research.

For me, it is essential once again to find ideas for original and diversified keywords.

The search console

To be used if your site already exists of course, otherwise you risk not having a lot of information.

The search console is however the real toolbox you need to boost your seo even if all the data is not necessarily usable directly in the tool.

The best is often to export the information in CSV and rework it in Excel or Google Sheet for more flexibility.

How to find SEO keywords for your E-commerce in the search console? To exploit the data from the search console, you can take a large period (16 months for example) and filter via positions or clicks and you will get nice lists of keywords where you are poorly positioned or where you have bad results. CTR.

To optimize your CTR, change your titles by being more catchy

To optimize your position, write an article on the subject!

At one time you could also use Google Analytics to obtain keywords, but that time is now well and truly over.

There are still many tools to find keywords, you can indicate your favorites in the comments even if there are still the great classics like SEMRush, Ahref , Ranxplorer but which are well known and which we have already spoken about quickly.