Shopify and Amazon. How to do ?

Before we talk about Shopify integration with Amazon, let's review some basics about the Shopify and Amazon platforms together.

Shopify is a great platform for your e-commerce site. As a Shopify agency, we absolutely love this solution! Shopify even has a free trial version to allow you to verify that it suits your needs. So if you haven't checked how this platform meets your eCommerce store needs yet, you can contact our sales team here for a demo

Likewise, there are many advantages offered by Amazon like monstrous daily traffic, many logistic services like fullfilement and much more. In order to enjoy the benefits of these two platforms it is necessary to connect Shopify and Amazon together.

So why integrate Amazon and Shopify together?

Let's see together the menu of this article:

1. Benefits of Shopify for retailers
2. Benefits of Amazon Marketplace
3. Amazon's Winning Marketing Strategies
4. Benefits of Amazon for Shopify Sellers
5. Amazon Integration Requirements
6. Best Practices for Amazon Sellers

Why is Shopify one of the favorite platforms?

Shopify makes it very easy to add functionality to e-commerce sites through its Shopify App Store where many developers have listed their free and premium apps. So there are also apps to connect Amazon and Shopify.

There are a wide variety of marketing apps on Shopify App Store. To add a specific feature to your site, you can easily visit the Shopify app store from your Shopify dashboard and search for that feature.

Some advantages offered by Amazon Marketplace.....

Amazon is the leading e-commerce site in the world so far and offers merchants the opportunity to sell their products. Millions of Amazon visitors buy products every day and the product they buy is listed by other sellers. To sell on Amazon, the seller must have a personal or business seller account.

Why are so many people drawn to selling on Amazon?

• Huge Marketplace: With just one Amazon account, it's easy to reach customers in many countries with Amazon's 13 local marketplaces without dealing with seo !
• Optimized for conversion: Amazon continuously optimizes the algorithm, "A9 algorithm" to boost conversions
• A wide range of products: Amazon allows you to sell in marketplaces in many product categories
• Number of loyal Amazon customers : Buyers are not only loyal to Amazon, but they are even starting to become loyal to Amazon sellers
• Growth Opportunities : Amazon is continually working to improve the marketplace by providing new opportunities for sellers.
• Product comparison: Customers have the opportunity to compare prices and offers of many products.
• Affiliate Marketing Plan : Amazon Affiliates is by far the most popular affiliate marketing program

What strategy to adopt on Amazon?

We sometimes forget that Amazon had initially started from a platform selling books only! But today, it's leading the e-commerce industry with a product line that meets the needs of every Amazon visitor. Amazon's initial marketing strategy was based on RACE - Reach, Act, Convert and Engage. It can be the basic marketing formula for every Shopify store owner.

Amazon focuses its research and analysis on developing other experiences to increase conversion based on user buying behavior. Most of the time, segmentation is based on demographic and psychographic data. This is the key point that helped Amazon increase conversion.

Some of Amazon's strengths are

• A wide range of product categories and solid experience
• Amazing customer experience even after purchase
• Product cost leadership through supplier partnership
• Fast delivery of products sold
• The effective implementation of the local Go Global Act concept

How can e-merchants with Shopify benefit from Amazon marketing strategies?

Although Amazon has become the largest e-commerce platform that exists with its search, expansion and acquisition strategies, it also supports merchants and retailers trying to increase their sales.

Shopify is a SaaS-hosted e-commerce platform so anyone can create and start selling products without having to deal with technical issues. This is why at Pikka, we are convinced that e-commerce is reserved for everyone!
Acquiring visitors and optimizing for conversion takes time and effort, so selling on Amazon is a great way to get your products to where shoppers are already buying!

Amazon is a site with millions of visitors and it is conversion optimized so even with a little marketing knowledge the sooner you start listing your products the sooner you will start selling more.

The more products you list on Amazon in the same category, the more likely you are to become a successful seller with higher seller ratings for that category.

And there are plenty of benefits for top sellers like their products show up at the top of Amazon search so they can sell and continue to grow Shopify on the Amazon revenue ladder in the long run.

Amazon also offers an affiliate program. This means that affiliates also market the products that retailers list on Amazon for a specific commission amount.

Can Shopify integrate with Amazon?

What are the requirements for onboarding to make a profit from Amazon?

Yes, you can integrate your Shopify store with Amazon. You can list and manage your Shopify products with whatever marketplaces you want in North America, Europe, or other Amazon marketplaces.

The Shopify Amazon integration can be as simple or as complex as it can be depending on your choice of tools. If you start integrating products manually, your efficiency and the effectiveness of your actions are entirely based on you. But there are tools that can help you by streamlining processes and ensuring an efficient Shopify to Amazon integration.

To sell on Amazon from your Shopify store, you will need:

• A professional seller account on Amazon: There are two types of seller accounts offered by Amazon. The personal seller account and the professional seller account.

• Submit complete information about the products you sell on the Shopify store: The manufacturer's brand, color, size, and other attributes of the product you have on your store are the required information. And more importantly, for seamless Amazon integration, you will need the EAN or ASIN codes for your products. But if you don't have them, check if you can apply for an exemption. Also, make sure the stock levels in your Shopify show the correct values.

• A tool to enter information and synchronize Shopify and Amazon: For this, we have offered the Shopify Amazon application in the Shopify App Store. By installing this application, you can synchronize your products with our cloud server and perform complex power operations easily.

Amazon Seller Best Practices

Finally, here are some recommendations for success on Amazon:

1. Strictly follow the rules of Amazon third-party sellers
2. Make appropriate use of product title, description and images with adequate and high quality information
3. Use an expedited service for shipping products. This always has its effect on customers.
4. Get real feedback from buyers and implement their suggestions to boost your rating even further.
5. Offer free shipping whenever possible.
6. Use a single Amazon Seller account whenever possible even if you sell on multiple marketplaces.
7. Add new products to the Shopify store to offer them on Amazon Marketplaces
8. Analyze the Amazon market to find sales niches based on seasons and occasions.

And of course, use tools to connect your Shopify store and your Amazon seller account to automate the process as much as possible!