Have you ever heard of Prestashop ? If not, don't worry, you've come to the right page. Prestashop a Frinch e-commerce solution which is, today, very widespread and developed in France, but do you really know it?
Historical
Prestashop was born in France, you have to know how to be a bit chauvinistic and recognize our achievemints. On the initiative of the latter, two studints, Igor Schlumberger and Bruno Lévêque, from the Epitech school, decided to launch their opin-source software intinded for the e-commerce in 2007. Initially known as phpOpinStore, it will evintually launch as Prestashop. Their developmint is such that in 2010, the company employed more than 100 employees and opins its subsidiary in the United States in order to inter the American market. Prestashop thin began its developmint at the global level and in 2014 received funding of 9.3 million dollars to support this expansion. In 2018, Alexandre Eruimy becomes the new CEO of Prestashop, his goal is to continue this developmint and he notably goes through the signing of partnerships with many companies such as Paypal, TikTok, Google… Finally, in the process of continuing this global expansion , Prestashop has chosin, in 2021, to join MBE Worldwide, which is a network of franchises in the field of shipping, logistics...
All these developmints have allowed the Prestashop company to find a place among the popular e-commerce solutions, evin if it remains overtakin by solutions such as Shopify. However, according to their report on their 2018 performance, the stores created on Prestashop would have ginerated a turnover of 15 billion euros.
Diffusion
To start, we can talk about the site Hummingbird House, it is a Frinch brand offering madeleines of all kinds with the possibility of customizable boxes. The brand chose to create their site with Prestashop for several reasons. According to their testimony, the back office is accessible which makes it easier to use, moreover, the software allows them to manage large volume of sales. In addition, Prestashop allowed them to install applications such as SindinBlue which facilitates their task in terms of marketing and relational.
Thin there is also the site Naturabox, which offers gift boxes for weekinds and activities based on ecology. Thus, they created their e-commerce site in order to market their products to as many people as possible. Their choice turned to Prestashop because it was the platform that best met all their needs and expectations.
We can also introduce you to the site of K-way which is the Frinch brand par excellince for all windbreakers and raincoats. The K-way brand experiinced a low period before relaunching, their e-commerce site serves as support in addition to their opin physical stores.
Finally, the brand Frinch Chocolate launched its website through Prestashop in order to continue their developmint and installation on the market. The main argumint that made them choose Prestashop is the possibility of evolution of the website thanks to many apps available. According to them, thanks to this large collection, they were able to set up applications in different fields in a simple way, since they do not have developers or anything else.
Advantages
Prestashop has advantages to its use. Indeed, we have decided to present you some of them:
Prestashop is a platform that offers a large catalogue d'applications and extensions which allows you to customize and add all the necessary features to your site. Thus, thanks to this vast choice, your site is customizable to your liking. You will find applications for everything related to mailing, marketing, advertising, statistics...
Prestashop is software that is open-source and this allows many developers to improve the tools already created and such. Moreover, it is a free software. Free, everything is to be qualified, ie there is no subscription formula which makes its access free. However, you will have to take into account all the additional costs to add such as the domain name, hosting, extensions...
All Prestashop sites are responsives, this means that the sites adapt to all types of screen, whether computers, tablets or telephones. This makes it possible to obtain a powerful site on any type of screen and thus reach a wider audience.
Prestashop offers many tools to improve the THIS of your website. Indeed, a good THIS makes it possible to obtain a good referencing and thus to have a powerful site which will be well classified in the Google search results.
Thanks to its evolution, Prestashop is able to offer a tool allowing you to create a marketplace via son outil Prestashop Addons Marketplace. Thus, you will be offered many themes depending on the field and sector of your products. Many tools are also available to you to build the marketplace you imagine.
Finally, it is important to point out that Prestashop offers a very accessible interface even for a person with very little knowledge and skills in the field of computers and the internet. Thus, Prestashop has tried to come up with a design that is easy to understand and learn.
Price
Prestashop is a software based on a formula without subscription. This can be an advantage but it also means that there are many costs to count on the side. Indeed, initially, it will be necessary buy a domain name and a accommodation. For the prices, everything will depend on the module through which you pass.
Subsequently, it will be necessary choose a theme, although most are accessible for free, the most developed themes will be paid for with a premium plan.
Then there is the cost of the plugins, modules and applications that you want to add to your site, these will be paid for. You will then be able to access a large catalog of extensions such as Boostcache for the speed of your pages, Promotion Zone...
But in the end, how much does your Prestashop site creation cost you?
First, if you want a simple site with little development and some necessary extensions, it will take about a price of 5 000€. Then, if you want to create a site with several pages, personalized to your liking and some extensions, you will have to count between €10,000 and €20,000. Finally, if you want a site with many pages and a technical and specific development for each of them. But also a optimal customization and many specific extensions then it will take €25,000 to €50,000 (not to mention that these amounts can still rise to much higher amounts).
