Do you have questions about Shopify? Is it the best e-commerce solution in the world? Is Shopify reserved for certain types of e-merchants? Why choose Shopify?
So welcome to this article which will take stock of the advantages and disadvantages of Shopify to allow you to learn more and understand why so many people choose Shopify for their e-commerce site.
What is Shopify?
First of all, let's start at the beginning. Shopify is a SaaS e-commerce solution developed in Canada for 15 years by former e-merchants who did not find their happiness in the existing solutions at that time.
E-commerce solution?
An E-commerce solution is software (a set of lines of code) that specializes in the creation and management of e-commerce sites. The main purpose of Shopify is to allow you to create e-commerce sites and manage them both for you and for your customers to simply place an order.
There is software for compatibility, management, quotes, layout and there is e-commerce software to help set up online stores quickly without redoing everything from the beginning. Shopify is an e-commerce store building solution (e-commerce solution)
In SaaS?
The second specificity of Shopify is to be in SaaS, which means in English: Software as a service. "Software as a service" in French. The concept is very simple. Instead of installing the software yourself on your server and paying for a license of several thousand or tens of thousands of euros upon purchase, you pay a small monthly subscription all the time you use Shopify.
Shopify therefore bills you every month for a subscription as if you were a subscriber to Le Monde, Canal Plus or other.
In exchange for this subscription, Shopify gives you access to all the features of the software: old and new and updates are included in the subscription.
So why choose Shopify?
The most modern e-commerce solution in the world
Shopify is to date the most modern e-commerce solution I have seen to create an e-commerce store . This is for me the No. 1 argument in favor of Shopify. E-commerce is evolving all the time and it is necessary to be innovative and to follow the movement in order not to be overtaken. Shopify allows merchants to follow the trend and always progress in E-commerce.
A global community
Shopify has one of the largest e-commerce communities in the world. Between developers, integrators, SEO consultants, SEA, app creators etc... There is bound to be a solution to your e-commerce needs. This dynamic community is also due to Shopify's positive business model. By saving you money on your e-commerce solution, merchants can invest more in marketing and R&D. Enough to boost the business of an entire ecosystem.
A simple and efficient merchant back office
One of the great advantages of Shopify is having a clear and efficient back office.
Shopify is indeed very well organized to boost the productivity of merchants and offers clear and practical statistics to measure and monitor its day-to-day activity. Many services are accessible in one click while the settings that are rarely changed are there but grouped together so as not to occupy space for nothing.
A merchant-oriented e-commerce solution
This is often the argument I use in No. 1 when people ask me " Why choose Shopify? ". It is a merchant-oriented e-commerce solution. That is to say that the technical choices are made to make life easier for e-merchants under Shopify. The result is an ease of use and handling that is disconcertingly easy. And of course an increase in productivity. Enough to spend less time in your back office and more to increase your traffic!
Low cost of ownership
With its affordable subscription-based approach, starting at €9/month for the simplest version. Also able to support sites worth several million euros and tens of thousands of products, Shopify can adapt to all e-commerce projects. Since it does not require a server or maintenance to pay, TMA costs are very low. No developer or module debugger needed. This results in very low cost of ownership compared to other e-commerce solutions.
No bugs
How come no bugs? And yes, Shopify is bug free. It may seem surprising to anyone who has tested open source e-commerce solutions before, but Shopify has no bugs. It doesn't work. No need for maintenance, patching or anything else. You benefit from Shopify's evolutions without having to invest in maintenance or upgrade versions.
Top SEO
Shopify is also an excellent solution for referencing. With a mobile-first approach, great content, and the help of one of our Shopify SEO experts , no position will be able to resist you.
Many modules are also available to help you rewrite your titles, manage your international SEO and optimize your Shopify site for Google.
Spend time with your customers
Shopify is an e-commerce solution so simple to set up and use that it will allow you to spend more time with your customers. By reducing the time spent in front of your back office, you will finally be able to launch all the new projects you dreamed of.
A design in your image
And of course Shopify will not be a perfect e-commerce solution without an advanced templating and customization module. Using the liquid language, it is possible to customize your Shopify site down to the smallest detail and create a site that reflects your image.
