If you already have an e-commerce site, you know that traffic is expensive! And it costs more and more expensive even in view of the competition between the different sites and the lack of space on the pages of Google.
Indeed, for many years, Google has put its services ahead of queries and even queries containing very specific keywords, such as brands, end up with advertising from competitors or other Google services that penalize the number of clicks you receive.
Faced with all these problems, it is essential to boost your SEO strategy and refine it as much as possible to get as many keywords as possible.
However, it is often a solution that is never actually applied to Shopify e-commerce sites or not.
When we do an SEO audit at Pikka, our number one recommendation is almost always the same. To believe that it is an SEO secret so nobody applies it.
However, it is not very difficult but it requires a lot of rigor. Let's see together what it is and why this SEO secret is essential for the success of your SEO strategy in the short, medium or long term.
The secret ? A keyword for a URL.
What are you going to tell me? that's all, is that the famous secret of Pikka's natural referencing ? And yet, read the article a little more and you will realize that you do not. Or at least not enough to bear fruit.
It is however the sinéquanone condition to monopolize the places of number 1 on Google. But you have to do it to the extreme and on a completely different scale than what you are doing now.
Let's see together by example after a little recap to be sure that we are all talking about the same thing.
The secret of SEO by Pikka.
So, to explain a little more and give some context, you certainly know that Internet users type queries in Google (searches), the number of queries on Google.fr is in the billions and very many of them they are unique and had never been typed before.
As a result, there are more and more requests from Internet users on more and more and more specific subjects .
This is exactly the concept that we are going to exploit to the maximum.
For each keyword you are targeting, a good SEO strategy will be to create a dictionary of queries with endless variations.
Let's take a simple example.
Example of application of the secrecy of Google SEO
Imagine an e-commerce agency called Pikka that wants to be listed on Agence E-commerce .
Writing a single page on the keyword "E-commerce Agency", however long the page is will not be enough. We will have to “dress” the content site around this theme and make variations to target all the keywords and child expressions.
Example :
- E-commerce agency Paris
- Bordeaux E-commerce Agency
- Lyon E-commerce Agency
- Toulouse E-commerce Agency
etc…
you understood the concept.
Except that here, the problem is exactly here. once 10.15 see 100 pages for the bravest have been declined everyone will stop.
And it would be a serious SEO mistake to stop there.
Indeed, there are approximately 36,000 municipalities in France. The potential is therefore to create at least 36,000 “E-commerce Agency + Name of the municipality” pages. Obviously, this strategy requires a little organization on the content side, deduplication of texts and variation of the semantic field.
But once in place, you will be absolutely peaceful for months or even years because no one will bother to invest as much as you on this subject.
And more needs to be done:
- Cheap e-commerce agency
- Cheap E-commerce agency in Paris
- Cheap e-commerce agency in Bordeaux
….
….
- Web agency in Paris
- Web agency in Bordeaux
….
- Website creation agency in Paris
- Site creation agency in Bordeaux
….
“And it goes on and on, it's only the beginning okay, okay” to use the words of a famous singer. SEO work is endless work.
The real challenge is then to organize all that on the site, to make a coherent internal mesh, to duplicate the content and to offer reliable information on each page.
It is also necessary to prioritize the price of the content: a senior editor for qualitative content, a "spinner" editor for mass content, etc.
What are the effects of this SEO strategy?
The first effect is obviously a mass effect and unfortunately today Google tends to favor sites with many pages. Is this an effect of the internal mesh? Maybe. In any case, except to have completely empty pages, it is a strategy that costs time and requires a lot of resources but it is easy to unfold.
What variations should be planned to apply this strategy?
In my example, we saw an application of this seo secret for cities, but you can do the same thing with colors, sizes, or any other element that allows you to make variations.
You have to see that for Google, as long as you don't have a page that talks about the subject, you have no chance of appearing on this query! And being present on 1000 ultra easy requests is sometimes more interesting than being present on an ultra competitive request.
The limits of this SEO strategy
Of course this work is nothing without good internal and external netlinking. If it's to write thousands of pages that will never be indexed for lack of links then it's just not worth it.
The work of the SEO is a balancing act: work enough keywords to have volume but work in finesse enough different strategies to have good results.
Of course, this obviously has to be adapted to each sector of activity, to the competitive intensity, to the keywords and to the client's research intentions.
After all, if it was enough to just write content, Wikipedia would be first everywhere. And we can see that this is not always the case, but that it remains an excellent strategy that is quite simple to implement.
And you, what is the most underground and secret SEO strategy in your opinion?
