When you create your own business and embark on the great experience of entrepreneurship, one of the most difficult things to do is to sit down and take the time to:
make a list of the tasks necessary for his activity,
to wonder about what is in its own competence or not,
ask ourselves what we want to do ourselves.
and you have understood it… to wonder about what we want and we must delegate !
TO DELEGATE ! Ah this famous word that some even have trouble pronouncing. Delegating does not mean giving up, no! Delegating means knowing how to analyze the areas that waste our time and entrusting them to EXPERTS.
But then why, at PIKKA, do we advise you to call on e-commerce experts to develop and manage your online store? How can they help you? What's their point ? Their added value? And why, at the end of this article, we are sure that you will be convinced of their importance? You will find all the answers to these questions in the few lines that follow. Are you ready ? So go!
First, e-commerce experts are, as their names suggest, EXPERTS ! So trust them with regard to your e-shop project, because they will be able to help you in all the stages of your project :
Step 1: Define your e-commerce project
When launching an e-commerce project, as in any project, it is natural to ask a lot of questions. What is my project ? What budget should I allocate to it? What's my timing? What features should you remember? Which payment methods to accept? To start rather SEO or SEA? So many questions that your e-commerce expert will be able to answer from his experience!
Its goal ? Accompany you from A to Z in order to remove all doubts and ensure that you make the right choices to lead your project where you wanted to take it. He will also be able to tell you when you are on the wrong track, as soon as your project is defined. A few exchanges and several meetings will be necessary for him to understand you and discover your needs and expectations.
And above all, it will help you to respect your budget and your timing but also to speak to the right people . There's nothing worse than surrounding yourself with the wrong people… he will know how to support you on this point.
STEP 2: Validate your project
Is your project feasible? Are there competitors? How many products do you need? Are they defined properly? An e-commerce expert will help you validate your project and make it credible. As we have seen previously, it is his job, he will be there to tell you whether or not your project is reliable, valid and sustainable over time . You may know your product/project by heart, if you do not optimize your digital communication media, they will never be appreciated at their true value. It's not enough to have the right product, you have to be at the right time in the right place!
The e-commerce expert will give you the tools to analyze your market and especially to counter your potential competitors . Trust him, with a good e-commerce expert, the Internet will soon hold no secrets for you.
STEP 3: Make predictions
Writing a business plan is never easy. And yet it is an essential activity to launch a commercial site. Calling on an e-commerce expert also means being able to make sales and activity forecasts when you have nothing yet. Knowing exactly the reality of the market, he will be able to guide you on your forecasts.
The goal is not necessarily to have all the figures for the euro ready but rather to start to trace a path and the first financial indicators , such as the margin that your activity will allow you to generate, for example.
STEP 4: Optimize costs
If you already have an e-commerce site, a business expert will help you find sources of optimization, new ideas to make your site profitable and/or challenge some of your processes . What to make you gain in efficiency.
And if you are at the complete creation stage of your site, an expert can direct you to the best developer, the best solution (proprietary, open source or SAAS), in any case, the one that suits you. This expert will also be able to tell you what to prioritize if you don't have the budget to start everything from the start.
STEP 5: Increase your turnover
This is certainly the number 1 reason why you will generally call on an e-commerce expert: to increase your sales and your turnover .
This is indeed one of its roles: optimizing marketing, developing new channels, optimizing the conversion rate, the conversion of your store, its speed...
Without it, it will be more difficult for you to increase your turnover because you will not have the technical means to do so.
And contrary to what one might think, becoming a web expert is not as easy as it seems. By way of comparison, it would be almost equivalent to improvising as a plumber when you're not... we let you imagine the rest.
STEP 6: Save time
As we have seen in previous articles, often when you decide to create your e-commerce store it is because you want to develop your business… an activity on which you are an expert yourself! But then why waste time managing all the extras? Just as some will call on you in your field as an expert, we strongly advise you to call on an e-commerce expert to help you build and manage your e-shop , you will save time !
And then time is money so… ;)
STEP 7: Call only one interlocutor
Nothing is worse than not knowing who to contact when you encounter a problem and worse, having multiple contacts. Calling on an e-commerce expert will allow you to know who to contact for all your questions . This will facilitate your organization and will, once again, save you time !
STEP 8: Let go
Who says, calling on an expert doesn't mean “no longer taking care of anything”. You are not prohibited from defining its scope of action and yours in order to ensure that you keep control of your project. An expert is at your disposal , he will intervene where you authorize him. So again list the tasks , the one you keep and the one you delegate. And exchange regularly, make progress points and find out about the progress of the project, so you will always be well involved.
There are many reasons why hiring an e-commerce expert is important. The most important thing to remember is this: whatever you do, you will not reach the level of experience of someone who has been in the business for 10 years in just a few months and even if you want to learn and you think you can do it, the time you lose practicing, will remain time that you could have allocated to the things you really know how to do: develop your product, your activity .
And who says waste of time, says waste of money and profitability! CQFD!
So trust the PIKKA experts for all your e-commerce store creation projects, we are here to put our trade at your disposal.
PS: an expert wrote this article!
RE.PS: we're talking about an expert, but there are plenty of experts too;)
