Do you want to create a Shopify store ? How to easily and quickly create a Shopify e-store? What are the essential steps and best practices? Are there any pitfalls to avoid when creating your Shopify e-commerce site ? How much does it cost to create a Shopify site? And in what time frame?
This is the kind of questions that we receive mostly from our visitors. So let's see together the main steps necessary to create a Shopify store.
Create a Shopify store: The e-commerce preliminary project
Before even creating your online store, it is necessary to clearly define your e-commerce project! No reason to rush headlong. Every minute spent preparing your project will be money saved for later.
The specifications of your Shopify store
This is step #1: Want to create a Shopify site? Fine, but to do what? Sell what kind of products? Whose ? In what form ? Subscription, “one shot”? How will the products be organized? To whom will the orders be sent?
Here are the type of questions to ask yourself and think about before creating your eshop.
The specification is simply a structured listing of all the points you need in your project. Do not hesitate to collect the technical documentation of the various partners with whom you work (if you have any). This may be useful to you in the future.
The design of your Shopify store
Do you have some ideas about the design of your online store? What are the e-commerce sites, under Shopify or not, that inspire you? What are the most important information and functions to highlight on your site? Already have a logo?
So many questions that it is good to ask yourself BEFORE starting to create your Shopify online store.
As for the technical information, do not hesitate to note the links which interest you and to centralize them in a file. You can also create screenshots or moodboards to define your project as close as possible to your desires. You can also create graphic models of your future site on graphic design software like Figma .
This will allow you to have the most precise image possible of your e-commerce needs for an agency or a freelancer.
The creation and launch of the store
That's it, you have defined what you need in terms of development and graphics. It's time to move on to realizing and creating your Shopify ecommerce. But question: who will realize your shop? Do you have to go through an agency? Do it all yourself?
Create the site by yourself: good or bad idea?
Creating a Shopify site by yourself is extremely simple:
- Go to the Shopify site
- Create an account
- Configure your store (payment, domain name, theme)
- Open your Shopify store to everyone
So if it's so simple, why go through an agency? Well, because not everyone has the time to do it and opening a shop on your own is not valid all the time.
Setting up a Shopify store is simple, but you still need to know how to do it and be sure not to forget anything.
And then, if you need certain applications, you will have to choose them yourself, configure them and integrate them into your theme.
Speaking of theme, the same, if you have any changes to make, you will need to master Html/CSS and Liquid. Liquid is Shopify's language for themes.
It is a programming language based on Ruby On Rails.
With documentation and time, it's a language you can learn of course, but if you don't have several weeks or months ahead of you, it's better to go through a shopify agency.
Create a Shopify store with an agency: the Shopify partner competency
The second solution is to go through a Shopify Partner agency who will be able to help you create the Shopify store of your dreams.
Pikka is a Shopify partner agency, so we can create development sites, build the project of your dreams and transfer it to you for posting.
We have access to many tools and experts to offer you the apps adapted to your project and install them.
The creation of a Shopify online store by us brings you serenity and professionalism that will allow you to have a site that is truly optimized for online sales. You can ask us for a quote for your merchant site to get an idea of its final price.
The price of an e-commerce site under Shopify varies a lot depending on your needs. It can vary from a few thousand euros for a very simple site to several hundred thousand euros for a hyper graphic site with many technical interconnections and custom developments.
Our philosophy at Pikka when creating your Shopify store is to make maximum use of the native functions and applications already available so as not to reinvent the wheel.
Most of us being former e-merchants, we are well aware that it is better to have an online and active e-store rather than a huge technical project that never sees the light of day.
Launch of the online store
Once the site has been developed, the theme integrated, the configurations made, the products added, the categories created, the menus in place and the apps installed, it is time to launch the store.
Before that, we transfer all access rights to you and you become “Store Owner” (owner of the site). At this point, you will have to choose a Shopify plan. Now is the time to deactivate the password and launch the communication campaigns!
The after project
Once the password is disabled, your site becomes accessible to everyone. This is excellent news, but we now have to bring people in!
Unfortunately, this does not come by itself. You will have to launch communication campaigns such as seo shopify or do paid advertising for your store, whether on social networks or on Adwords.
Our team of e-commerce experts is here to support you in your Shopify e-commerce strategy and help you move your store forward.
Your Shopify store is now created!
And now, your store is online, it starts to receive traffic and makes its first sales. You are now an e-merchant, it's an exciting new adventure that is just beginning for you!
