You will no doubt have understood that Google is a essential to make yourself known to the public .
If you have paid attention to it, many establishments are referenced on Google when looking for a brand or a service (ex: e-commerce agency ). In this case, a small map section is displayed at the top of the search list and indicates the store closest to your position, to answer your request . And if you click on it, all its information will be indicated to you : its name, its exact address, the distance which separates you, the opening hours, the telephone number, the customer reviews, the affluence, the website (if the merchant has it) and some photos.
Google My Business
To be certain of the veracity of this information, we strongly invite you to register on Google My Business , then create your business listing, or submit a claim request, if your listing already exists. You can then add or edit information about your organization. Do not worry, it's free and this will allow you to bring a significant customer flow thanks to the notoriety of Google .
NB: This type of manipulation requires the use of a Google account. If you don't have one yet, we invite you to create one.
To know that Google often adds , on its own, establishments with the information that is available online . So, don't worry if your establishment already exists with pre-established information, without you having ever carried out any manipulation.
Is my business claimed?
If your business is already on Google, you can claim it and make the necessary changes so that it appears in Google searches and Google Maps.
To find out this information, just search on Google or Google Maps.
Therefore, three scenarios exist:
- your establishment's file appears with the link "Are you the owner of this establishment?" ". In this case, that means you never claimed your listing.
- the card of your establishment appears, but without the mention "You are the owner of this establishment?" ". In this case, someone else (or you, without remembering it) has already claimed it.
- Can not find your company. In this case, it means that you have passed through Google radars or that your company is very young. You will therefore have to create your file yourself. We explain all this to you below.
As long as you have not claimed your business listing, this listing - if it exists - can be edited by anyone - Internet users, as well as competitors. By taking your hand on your card, you will ensure that you master this vector of communication .
Claiming your Google listing
If you want to make known at the local level , this Google My Business listing is THE solution . Regardless of the category of your business, as long as you have a sales area open to the public, this tool is essential for the proper development of your business (even to a lesser extent in B2B) .
This sheet is a real digital passport . It will allow Internet users to be informed in a useful and meticulous way about your company: name, category, address, telephone number, opening hours and even customer reviews. And still thanks to the notoriety of Google, you can hope reach people quickly and easily . It is also an essential ally in your natural referencing strategy .
Your listing exists and is not yet claimed
In case the link "You are the owner of this establishment?" appears, we invite you to click on it. You will land on a page where you will then have to validate that you are authorized to manage this establishment and validate the Google My Business conditions. You are then redirected to your Google My Business account and must log in with your Google account. If you do not have a Google account, you can create one via the "Create an account" link. Google will directly associate your account with this card and will ask you to authenticate yourself.
The authentication process
After claiming your establishment, you will have to validate it. Thus, you can become the reference person for Google regarding the management of your establishment. To validate it, two possibilities are available to you:
- By telephone :
A robot will contact you at the number provided and give you a 5 digit code which you will need to enter in Google My Business. The validation is then immediate .
- By letter :
A letter containing a unique validation code is sent to you at the address you provided for your establishment. This mail may take some time to reach you. Once you have received your code, enter it directly in Google My Business. Please note that the code sent to you is only valid only for 30 days .
You can therefore make all the changes you want, when you want, such as changes in schedules, during holidays.
Recover the rights of your establishment already referenced
If another person has already claimed and validated your establishment and you wish to recover the property , we invite you to go to google.com/business to then search for your establishment with the exact name. Then select the correct suggestion and make an access request .
You arrive on a request form for the recovery of your rights. You must check the box for the current owner to see your profile and contact information, and select "Ownership" as the access level. You will then receive an email confirming your request and will receive a complaint . He then has seven days to respond to your request .
Note that only one owner can be defined per location and for each establishment . Thus, no means of duplicates is possible. And if you want to modify the information relating to your establishment, you need Must have management rights.
But if you are not in any of these scenarios and your file does not yet exist, you will have to create it yourself.
Create your listing
To begin, we invite you to go to the page google.com/business and register your business via the “Add your business on Google” button.
You arrive on a page to create the profile of your establishment and will have to fill in all the fields relating to your company. Pay attention to the choice of your category . This will determine the visibility of your Google My Business listing in the various Google searches.
Once you've completed entering your organization's information, Google will ask you to confirm that this listing is legitimate and that you are the owner and responsible person for its implementation.
Ownership Authentication
Then, as for claiming your listing, Google offers to send you a verification code by phone or by mail, to the postal address that you have entered in your listing. Make sure that the information is correct before validating this request. You can still make changes, but it is best not to change the name, address, or category of your store within this time frame - otherwise you will have to submit a new request.
Once your mail has been received, go to your Google My Business dashboard. All you have to do is enter the validation code in your email and confirm.
Updating Information
You can now fully manage your business listing and complete all the specifics relating to your business : name, address, contact details, hours, photos, link to your website, etc. Google will also display a "review" and "rating" section to allow visitors to get an idea of the services offered .
Optimizing your Google listing
In order to appear in the coveted space dedicated to local SEO, your Google My Business file must be carefully completed. This is an integral part of your SEO strategy and will allow you to appear in the relevant queries of Internet users , in relation to your activity.
It is therefore essential to take care of this step and fill in as much information as possible. Back to basics! The more your listing is detailed and provides relevant information to Internet users, the more serious Google will consider it and highlight it.
A Google My Business listing has many categories to fill in to optimize your SEO. This sheet is a construct of several pieces of information that can be verified:
- the Info section for general information with address, telephone number, timetables, etc.
- the description part of your activity, in 750 characters maximum. This insert must be carefully thought out to include your activities, your services and your main products . If you offer roaming services, you can also specify this.
- the photo part, which allows you - in addition to the "Profile" photo and the cover photo - to add good quality photos of illustrations . You will be able to highlight your achievements or your products. The goal is always to promote a good image of your company.
- the moderation part of customer reviews, in which you can respond to comments. We urge you to do so and to be responsive. This will allow you to argue in the event of a negative opinion and to prove your investment . This part is THE way to bring you credibility with your customers.
The information available on your website must match the information on your Google My Business listing.
If, despite everything, your misunderstandings persist, you can go to the "First steps" section to better understand all the possibilities of this brand new tool, or go to a expert e-commerce agency like Pikka .
Bonsoir .je viens de créer une fiche pour une association hors je ne la retrouve que sur google mapps ,hors il serait judicieux qu elle apparaissent tout simplement sur google .
J y ai passé ma journée, je n y arrive pas .merci .Cordialement
Bonjour
J’ai une fiche à créer et une fiche à récupérer local dans une cours donc chooter par google.
Bien cordialement