How to increase your conversion rate? This is perhaps one of the questions we get the most at pikka from our merchants.
Indeed, nowadays, the e-commerce site is of essential use in the marketing of companies. It allows you to convert your visitors into loyal customers. However, not all companies that have websites always maximize their conversion rate.
Want to know how to go about increasing your conversion rate? Discover here some tips to increase the conversion rate of your site.
What is the conversion rate?
For the success of a marketing campaign with websites, the main goal is to convert prospects into customers. Using the conversion tunnel, it allows you to generate income. The conversion rate therefore refers to the ratio between the number of people who will carry out an action set by your marketing campaign and the number of people actually affected by it.
This is concretely the relationship between the percentage of prospects transformed into customers and the percentage of prospects reached. There are several ways to optimize your site's conversion rate .
Reduce your page loading time
The faster your site loads, the more time people spend on it. You must therefore think about optimizing the loading time of the pages of your site.
Should not exceed 3 seconds, the page loading time is very important. There are several methods to improve your loading speed such as:
- Remove unnecessary extensions and plug-ins;
- Reduce the weight of images and videos;
- Choose a lightweight template, etc.
Reduce your purchase funnel
For e-commerce sites, you can increase your conversion rate by shortening the prospect's journey from first step to checkout.
The shorter the purchase tunnel, the more likely prospects are to complete their transaction and thus, you will increase your conversion rate. So you need to shorten the path to get to your goal achievement pages. Also, don't ask your customers for too much information.
Use A/B Testing tools
It is not easy to know what works or not on your website. To measure the impact of the modifications that you undertake on your site on your Internet users, you must use the technique of A/B Testing.
You will have the choice between several types of A/B Testing tools such as Visual Website Optimizer, Kameleoon, AB tasty, etc. For a better result, you must use it in priority on your Landing pages.
Remember to reassure your customers
A large number of people from various backgrounds and classes visit your site or page every day, and for them to have no doubts about your reliability, you must think about reassuring them.
The main elements of this insurance for your customers are:
- Customer reviews;
- The use of an FAQ;
- Ensure the confidentiality of your customers' data; etc
To increase the conversion rate of your website , you must therefore think about restructuring your site by providing it with the qualitative elements that will allow it to be efficient. To go further, you can have your site's conversion rate analyzed by one of our Shopify conversion experts.
