Yotpo is an “e-commerce marketing platform,” in other words, a marketing platform for e-commerce. Well, that might not be much help. Yotpo is an online service with a monthly subscription that allows you to better manage your customers, follow up with them, and help them convert.
Yotpo is both the name of the company and the suite of tools at your disposal. On Shopify, they are extremely well-known for their photo-based customer review app. This app has been, and remains, a must-have for many Shopify merchants.
What is Yotpo?
Yotpo is a company founded in 2011 and now has more than 500 employees worldwide. The concept has always been to allow users to give their opinions on products on merchant sites. The basis of Yotpo is therefore an application to install on your site to allow your customers to make product reviews in text or photo.
And this has been a success for Yotpo , as customer reviews have become an essential element of any e-commerce site looking to improve conversion rates in just a few years. Combined with Shopify and its app store, Yotpo has easily acquired thousands of customers in just a few years.
Benefits of Yotpo
Yotpo 's main advantage is undoubtedly its ease of use and effectiveness. With its ready-to-use templates for requesting customer reviews or engaging your users with your site, Yotpo boosts conversion rates by reducing barriers to purchase.
Yotpo widgets can be installed anywhere on your site to ask questions, collect feedback, or reward customers for taking action.
This benefit is twofold: it empowers existing customers, those who have already placed an order, by allowing them to express themselves, and it helps convert new customers. This positive feedback loop must have played a significant role in Yotpo 's massive adoption in the Shopify ecosystem.
That said, Yotpo is now available on other e-commerce platforms like BigCommerce, Salesforces Commerce Cloud , Magento …
Today, Yotpo 's success is such that Shopify has decided to invest in the platform. The terms of the partnership are not public, so we don't know if it's a technological or financial partnership, or both, but one thing is certain: the two companies will collaborate even more to create value for their customers.
Yotpo Prices
Yotpo operates on a monthly subscription system, like almost all Shopify apps. Prices start at $19 per month and go up to $149 for full functionality. Note that for small sites with fewer than 50 orders per month, Yotpo offers a free version with no time limit.
