Lengow is an e-commerce tool allowing you to easily and quickly export your product catalog to marketplaces and price comparators.
Lengow brings agility to your catalog to export your products and recover your sales from the most popular marketplaces. It is, for example, an excellent way to sell online internationally more easily by taking full advantage of the power of the leading marketplaces in each country.
What is Lengow?
Lengow is therefore what is called a feed manager . It is used to create product feeds that meet the needs and technical specificities of each marketplace. It is a French company based in Nantes and created by Jérémie Peiro and Mickael Froger more than 10 years ago. Solidly established in France and with very good customer references, Lengow is an essential tool for many merchants to distribute their catalog everywhere on the web.
Before the appearance of Lengow and feed managers, you had to create a feed in csv, xml or other format for each different service provider: a feed for cdiscount, a feed for amazon, a feed for La Redoute, etc. This could take a lot of time.
The advantages of Lengow
By going through Lengow, you can more easily distribute one or more products from your Shopify site to one or more marketplaces without having to redo the technical connection each time. It is therefore a saving of time and money. On the other hand, it will be necessary to create a contract with each marketplace!
Lengow is a technical intermediary, the commercial relationship between the market place(s) you are targeting is your responsibility.
Lengow can also be used to export your product catalog to Google Ads . There is a free Shopify app for this, while Lengow is paid, but it has fewer features.
Lengow is a good alternative to limit the number of applications on your eshop because with a single app, Lengow, you can export to almost all marketplaces.
Lengow, how much does it cost?
The price of Lengow is unfortunately not public and it is necessary to request a quote from their sales team to know the cost of the Lengow solution for your e-commerce site.
We just know that the price will be payable monthly because Lengow is a subscription-based SaaS solution and the price depends on the number of products and marketplaces or product comparators you are going to target.
