Create an E-commerce Cosmetics site
Let's see together how to succeed in this project and be well supported!
But first, a little introduction.
Why go through Pikka to create your online beauty product sales site?
Our agence e-commerce, Pikka, specializes in creation of commercial sites. This is our only activity and has been for many years. We have been able to create sites to sell cosmetic products online for both small local players and DVNBs, many in this sector, as well as sites for major national or international brands such as Dermalogica.
If you are a distributor of hair, skin or organic beauty products, no worries! We are also here to help you create your beautiful, fast and efficient online sales site.
Create an online cosmetics store with Pikka
If you think that an e-commerce site is necessarily expensive and complicated then it's time to present our methodology and our successes in e-commerce in beauty. After all, cosmetics is the art of embellishing things without transforming their intrinsic nature. Well, our job at Pikka is the same thing!
Use your beauty brand, distributor or physical store DNA and make it shine in a suitable e-commerce setting.
We bring the methodology and know-how to create e-commerce sites and combined with your business and product expertise, we are here together to push the limits of creation and online sales and transform an act of purchase into real acclaim from your customers.
What features are included in our beauty products e-commerce site creation offer?
- A complete back office to allow you to work efficiently in complete autonomy.
- An unlimited number of products and variants
- A front office adapted to your colors (graphic charter) with your logo and with modern ergonomics, it's a bit like the "make up" of your site.
- A powerful command tunnel
- Management of product collections to create all your beauty ranges
- A 100% customizable menu
- Many merchandising locations
- The integration of many means of payment (Stripe, Paypal, Mollie, Payment several times, Pay Later etc…)
- Management of product variations by color and size.
- Reviving abandoned carts
- A "back in stock" feature so that the customer is notified in the event of a return to stock of the products of his choice
- High-performance cloud hosting
- Interconnection with FastMag if necessary or other management/compatibility tool
- A connection with your logistician
- A product return system to allow the customer to return a pair of shoes in case of wrong size or other
- A 100% customizable brand page to tell your story
- GDPR compliance
- And much more…
What is the price of a cosmetics merchant site?
Whether you sell soaps, shaving products, shower gels or even perfume, there is not a single price for a merchant site. The goal of the project is also to succeed in creating your online store while taking into account your budgetary constraints.
That said, creating a merchant site, a graphic charter, an adapted marketing action plan, all of this takes time.
It is therefore important to still have a budget to create your eshop. What are the orders of magnitude?
Create a store with less than €5,000
So we're not going to hide that it's a bit low budget to create a complete and design site. We advise you to have a budget at least a little higher to make a real difference online and not waste your initial budget.
Between 5,000 and 15,00 €
A simple e-commerce website creation budget can start in this type of budget. In addition to a professional site, it may be slightly designated to faithfully represent your brand online
Between €15,000 and €30,000
With a budget within this range, it is possible to do graphic design to obtain a site that is truly adapted and highlights all the qualities of your cosmetic products.
Many features can enhance your e-store to maximize conversion, such as an Instagram feed, abandoned cart emails, loyalty systems, "back in stock". In short, it is the budget that we advise you to obtain good results.
Between €30,000 and €80,000
In this price range, we will find e-commerce sites for beauty products that can generate several million euros in turnover per year and require significant work upstream of the project for UX, design and marketing. graphic integration.
If you have shops or a CRM or an ERP, it is also possible to create connectors for omnichannel.
Above €80,000
Above this budget, it is possible to create almost any bespoke site in the cosmetics industry. With headless, react rendering engines, 100% personalized functions adapted to your brand or your DNA.
Of course, these budgets are generally reserved for large existing stores or for redesigns of e-commerce sites requiring a massive transfer of data.
Why create an e-commerce site in the beauty sector?
You certainly know it, but e-commerce has been on the rise for years. More than just a fad, it has settled permanently in all sectors of activity as a means of marketing its products and services more easily.
The world of beauty products has not escaped the rule!
It is a very attractive sector to launch a disruptive brand, whether it is cosmetic products that respect nature, the environment or both, many brands have decided to launch themselves into the e-commerce of beauty.
The main reason why creating a beauty product site is a good idea is of course to extend its catchment area and to be able to reach as many people as possible everywhere in France or elsewhere.
And that's good, beauty products made in France are a hit abroad! So why not take advantage of this and export your products via e-commerce to Japan or China?
This is the ideal way to develop sales without opening a distribution network in each country.
What types of products to sell online in cosmetics?
The advantage of beauty products is the wide range that can be created and discovered. Whether it's skin products, hair products, treatments, scrubs, creams, lotions, in tubes, in do it yourself, in organic products... in short, the list of products that can be marketed online is almost endless. !
So many reasons to launch online sales to take advantage of the market boom.
There are still many brands, TPE or SME distributors not equipped with an online sales site, your consumers are waiting for you!
Our latest E-commerce references in the beauty and cosmetics sector
Do you have an Ecommerce site or a site project? Take advantage of a 100% free 30-minute meeting with our E-commerce consultant to get all the answers to your project!